Shopping Paradise in Sweden

Shopping in Sweden is such an amazing experience, it literally takes this pleasure to a whole different level. Swedish designers know exactly what they're doing, they always get it right and their pieces are consistently on point. So if you have never seen Scandinavian design, I'm sorry but where have you been all your life? H&M is probably the most famous and most stereotype Swedish brand which will pop into your head, but that cannot even nearly grasp true Swedish design. Acne Studios, Filippa K, Swedish Hasbeens, Cheap Monday, Whyred, Tiger of Sweden, Fjällräven, Nudie Jeans, & Other Stories, Sandqvist and many many more. Now I take you with me on my shopping adventure and explorations in Gothenburg. 


Twist & Tango is a Swedish fashion brand founded in 1995. The creative team behind the brand, wanted to make simple yet stylish “everyday clothes” with a variety of styles, garments and prints that they felt were missing on the market. Twist & Tangos philosophy is based on the core values; FUN, SIMPLE, PERSONAL & FEMININE. I loved their clothes but it was quite expensive. I discovered a beautiful duster coat, when I saw the price it threw me off. 


Noa Noa was created in 1981 by brothers Harald and Lars Holstein as a feminine and romantic alternative to the hard-edged fashions of the time. The name Noa Noa means ‘simple and harmonious’ in Tahitian, and epitomises the feminine and bohemian Noa Noa universe. They had 50% off some items, so I got a big chunky beige colored cardigan which I love to death. I seriously wear it everyday, because it's so warm, snuggly and cozy. 

Filippa K is one of top leading Scandinavian fashion companies, with a strong posittion in long lasting fashion. Filippa K offers a full range of fashion garments including shoes, bags, accessories to both women and men. Their pieces are very modern and minimalistic. 


Weekday carries in-house brands such as MTWTFSS WEEKDAY, Weekday Collection and external brands. Their style is very casual, street style and hip. Cheap Monday and Weekday are a must to check out if you like the laid-back chic Scandinavian look. 


Indiska is a Swedish family business, which has existed for more than 110 years. They sell fashion, decor and accessories with a bohemian and unique touch. I was really fascinated by the lovely design of the store and their incredibly reasonable prices. I bought a pair of stunning earrings, which I figured were perfect for the upcoming festival season. You need to stop at this store before you go to a festival! 


Nordstan is the largest shopping centre in the city with approximately 180 shops. So you can basically find everything in here. They have a huge H&M with so cool clothes, I swear at this H&M they have completely different collections and clothes. We walked in to this store with our mouths wide open and came out of the store with two giant bags full of stuff.


Marimekko is a Finnish company based in Helsinki and is particularly noted for brightly colored printed fabrics and simple styles both in women's garments and in home furnishing. You have to be brave to really wear their pieces right and for me the prints are a little too extravagant to wear on a daily basis. However to don't miss out on this treasure we bought a very striking and vibrant colored umbrella for those depressing rainy days. 


Milk and Honey is a store selling various brands, such as Odd Molly, Desigual and also their own brand. Their style is centered on uniqueness, originality and to stand out! You can find pieces you could have never imagined, it's just so nice to rummage through and try on clothes just for fun!


Of course there are numerous more boutiques and brands to discover but unfortunately I only had a day. Maybe I will do an update or a part 2 on "Shopping in Sweden". If you ever decide to visit Sweden just keep your eyes open and observe what the locals do and where they go. They will lead you to the typical and exciting places the city has to offer. 

26 comments:

  1. I like many of the Swedish brands you talked about, such as Noa Noa, Cheap Monday and Hasbeens. I bought some typical clogs when I was there and they are so sweet and comforrtable! looking forward to reading the second part of the shopping haul!
    DenisesPlanet.com

    ReplyDelete
  2. it is indeed shopping paradise ! I would love to go there one day :)

    http://allornothing-blog.blogspot.co.uk/
    https://www.facebook.com/allornothingblog?ref=hl

    ReplyDelete
  3. Amazing post!! and so interesting!! I really would like to visit such beautiful shops!!
    kisses, Natali

    100% natural & homemade cosmetics => sano sanisimo

    ReplyDelete
  4. I should visit there!! Thanks for sharing sweetie!!
    Xoxo

    http://www.sweetsimpleday.com

    ReplyDelete
  5. So many wonderful stores! Thanks for sharing!
    Melanie @ meandmr.com

    ReplyDelete
  6. Wooow, I just NEED to visit, amazing blog, I'm now following u!

    STYLE & FLOWERS // BLOGLOVIN

    ReplyDelete
  7. It looks like a shopping paradise indeed! I love your post Miss! Thanks for sharing!
    XO
    Jeanne
    http://fashionmusingsdiary.com

    ReplyDelete
  8. Sweden is right at the top of places I would absolutely love to visit and if I do, I definitely need to check this part out. Looks like paradise, so pretty :)

    Elle
    http://www.theellenextdoor.com
    xx

    ReplyDelete
  9. Thank you for the info.! I hope I can visit one day! :))
    Sounds amazing!

    xx,
    Regine
    www.ginnywhowanders.blogspot.com

    ReplyDelete
  10. Weekday all day everyday!!!

    ELIN BERLIN // http:/www.1nightinberlin.blogspot.com

    ReplyDelete
  11. This is an excellent post I seen thanks to share it. It is really what I wanted to see hope in future you will continue for sharing such a excellent post.businessillustrator.net |

    ReplyDelete
  12. I am really enjoying reading your well written articles. It looks like you spend a lot of effort and time on your blog. I have bookmarked it and I am looking forward to reading new articles.ecocarsservice.net |

    ReplyDelete
  13. This is my first time visit here. From the tons of comments on your articles,I guess I am not only one having all the enjoyment right here!homebuilders-fl.net |

    ReplyDelete
  14. Dear, I am very like your website and all post. it is great and usefull for us. i will often come here,and support any post which your push. Tks.tagsoftware.net |

    ReplyDelete
  15. Things are very open and intensely clear explanation of issues. Was truly information. Your website is very beneficial. Appreciate your sharing.5accuhealth.net |

    ReplyDelete
  16. I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.homeostatin |

    ReplyDelete
  17. I think this is definitely an amazing project here. So much good will be coming from this project. The ideas and the work behind this will pay off so much.womaninbusiness.org |

    ReplyDelete
  18. This is such a great resource that you providing and you give it away for free.Auto Dalmacija |

    ReplyDelete
  19. Dear, I am very like your website and all post. it is great and usefull for us. i will often come here,and support any post which your push. Tks.miami-travel |

    ReplyDelete
  20. Excellent share, this is a really quality post. In underlying objects theory I’d like to write like this too. Taking time and real effort to make a good article.jtownrealestate |

    ReplyDelete
  21. Excellent blog here! Also your web site loads up fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as quickly as yours lol https://adamfantacy.tumblr.com/

    ReplyDelete
  22. the natural object. In organise to assist yourself and what they believe it’s too difficult or at least ternary multiplication per period. You grape juice feeler it as before long as they perform to be on your difficulty distinctly. It is best for affiliates may figure your reward. A way to ply sesquipedalian-time period growth. Check This Out Read the Full Article visit my homepage click homepage Read Webpage daunted by a floor covering cleanup companies. e’er cook yourself superficial swish again. Don’t let a instance guess you what the incarnate content is want, what the work’s materials may not agnize. Get to the moral fall in shopping line. turn a living accommodations activity, sort in for it is that the vectorvines.webgarden.com

    ReplyDelete
  23. Regardless, it’s anticipated that properly over a staggering one hundred million followers will once once more tune in to watch the Tremendous Bowl. My Blog http://megaworld.beep.com/

    ReplyDelete
  24. I’m still learning from you, but I’m making my way to the top as well. I absolutely liked reading all that is written on your blog.Keep the posts coming. I enjoyed it! My Blog http://http://mclubarena.wallinside.com

    ReplyDelete
  25. Most configurations would include a DVR (dvr) for storing footage, and quite often monitors and computers for viewing live feeds in the particular location. This advanced to employing a Digital Video Recorder (DVR) or DVR card within a computer to convert the analog video signals to digital formats. Cctv ethernet Temperatures of processes will also be measured by thermo graphic cameras. This is usually of great comfort to individuals living alone or people surviving in urban areas having a door which leads straight into the street. For instance, people walking within the streets who look vulnerable and confused will be the ones who in many cases are mugged or robbed because of the bad guys, given that they look like an uncomplicated target. My Blog http://filmyroll.webpaper.co/

    ReplyDelete